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Our Mission — Meaningful media powered by YOU!


YOU Effect produces positive media for young leaders.

Our golden pledge is to be a gossip free site. By finding the positive underlinings of pop culture, the latest social innovation news, and stories of positive change, we strive to to empower a generation of change by sharing the passions, opinions, and perspectives of leaders today.


Our Goal — Leverage media for social good and foster community connections.


Our Content  embraces stories of change from today’s leaders, pop culture news and world events.

  • Our website and periodic publications provide a space for conversation among passionate leaders to share their passions and personal stories of change.
  • YOU Effect TV produces various film projects, such as an exclusive webseries, to profile celebrities, media figures, and entertainment events to inspire young leaders. From the founding success stories of your favourite stars to special insights and advice from industry leaders, we aim to provide meaningful mentorship from media role models.
  • Our live coverage gathers candid insights of inspiration from some of the industry’s top pop culture and leadership events. Past coverage includes: The Oscars, Teen Choice Awards, Much Music Video Awards, Nickelodeon Kids Choice Awards, United Nations Social Good Summit, Clinton Global Initiative University Summit, One Young World Summit, and many more.

In addition to sharing media on trending topics, YOU Effect strives to embrace the stories of our daily heroes, because the true stories of change lie within YOU!

We want to bring a voice to the change that goes unnoticed from young leaders who are sparking their own ripple effect in their communities.

If you have a leadership accomplishment or story to share:

Submit a Story


To learn more follow us on Twitter & Instagram @YOUeffect and subscribe to our updates!